The research was aimed to analyze the level of Customer Satisfaction for a large retailer, with respect to both the whole offered customer experience, and to specific departments and aspects of the service.
Positioning analysis of a magazine among the readers and advertisers target and check of giving up reasons in the purchase.
Evaluation of the potential market entry volume, of the positioning and of the communication strategy for the launch of a new drug formulation for the treatment of asthma and chronic bronchitis.
Development of a survey model for Brand and Customer Experience by the current and potential market to support an Insurance Company to pinpoint opportunities for enhancing the expertise gained against each activity of the client’s value chain.
Assessment of the potential of a new institutional advertising of a well-known and international beer brand, by a qualitative reserarch methodology including psyco-semiotic analysis.