City vision and strategic positioning
the client
Renowned town council in northern Italy
the need
Define a strategic plan, to be shared with and assessed by the town council, comprising a vision of key factors and sectors for the territory development.
details
Mapping of the vision and business models adopted by some major Italian, European and International cities, on the basis of the analysis of their strategic plans. Outline of the most interesting territory visions in terms of innovation content and results, in comparison to competitors.
Mapping of the main growth drivers, using the available theories, among which the 3T’s theory of Richard Florida.
In the final stage, VVA proposed a vision in terms of strategic positiong for the town, defining main growth drivers and sectors to be developped in order to attract and retain human and financial resources.
The final report, presented to and approved by the town council, has the objective to guide all strategic plans and operative actions oriented to the city growth.
