Marketing plan elaboration
the client
Leading Italian company in the production of dried beef
the need
The client has required a 360° support in order to:
- understand its positioning in the consumers’ mindset and detect new market trends and customer needs;
- identify strategic guidelines to:
- regain profitability, also enhancing the brand strength towards its distributors in order to gain more negotiating power, particularly in the grocery large retailing channel;
- preserve its market leadership from private labels and other competitors’ increasing market share;
- increase its presence and its contractual power within the traditional Italian retail channel.
details
