Brand Experience

Brand System Management

Any research project focused on the brand experience is conceived of, developed and carried out by RVV as a workshop dealing with the brand’s strategic analysis which leads to the creation of operating tools.
Some of the questions we address:

• Which is the current “personality structure” of the Brand?
• Which is the Brand asset value system, its symbolic attributes and its emotional and affective connotations? 
• Which are the differential product benefits?
• What is the price positioning compared to the value generated for the customer?
• Which are the experience places/moments of the Brand? (Brand touch points definition)

The “systemic” evaluation of the Brand and its touchpoints is done by qualitative and quantitative methodologies. 

Brand Radar

RVV has developed a methodology that reproduces the brand personality profile in its positive and negative aspects using universal and ancestral archetypal dimensions. 
Some of the questions we address:

• Which are the intangible brand asset, the positive and negative values that the Brand expresses in its different targets? 
• Are the Brand asset values consistent with the identity that the Company has decided to give to its brand? 
• How much these elements change according to different market segments?

This methodology can be applied both to qualitative and quantitative samples.