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  • Transfer Pricing

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  • Business and intangibles valuation

• Market Research

  • Media & Communication Strategy

  • Customer Experience

  • Shopping Experience

  • Brand Experience

  • Product & Service Innovation

  • Web Research

• Case Studies

  • Analysis and development of in-store Customer Experience
  • Assessment of possible extension of EGNOS coverage to Ukraine
  • Audit and definition of strategic development plans for information and organizational system in hospitals
  • Brand & Customer Experience
  • Brand Positioning
  • Business process reengineering
  • Category management and new shelf lay out
  • City vision and strategic positioning
  • Customer database development
  • Damage Evaluation in the pharmaceutical industry
  • Development Plan in retail distribution
  • Evaluation and forecast of the market size
  • EVALUATION OF THE POTENTIAL OF A NEW GNSS SERVICE
  • Go to market Italia
  • Implementing a structured process to create a knitwear collection
  • Improvement of territory attractiveness for young tourists, students and professionals
  • Launch and positioning of a new drug
  • Marketing and strategic support in the development of an innovative EGNOS Software Development Kit
  • Marketing plan elaboration
  • Marketing5: Five years of Marketing and Tourism for the city of Milan
  • New institutional advertising campaign development
  • Positioning and image of a furnishing magazine and reasons of giving up
  • Purchase price allocation
  • Re-defining the Corporate’s Mission
  • Strategic plan
  • Sustainability report
  • The Impact of strategic choices on enterprise value
  • Transfer Pricing study
  • WEB CUSTOMER SATISFACTION

• Points of View

  • 1.3 WHY IS THE CUSTOMER NEGLECTED?
  • A memory of Claudio Demattè: a tireless producer of happiness
  • A new challenge in the retail world: the use of digital technologies to create an extended retail experience
  • Blue Ocean Strategy and service innovation, an interview with the Marketing Manager of Schindler Italia
  • Buying is feminine: Italian companies don’t seem to realize this
  • DESIGNING THE CUSTOMER EXPERIENCE, A NEW CHALLENGE TO WIN INCREASINGLY DEMANDING CUSTOMERS
  • Facebook Marketing: everyone talks about it but few do anything. We have discussed about Facebook Marketing with an Italian company that has been recently mentioned by Facebook as one of the best Italian cases of success.
  • Galileo Application Days - present and future of European GNSS
  • GNSS: which are the opportunities of georeferencing for your business?
  • Health and electronics: high-tech and high-touch for an irresistible Patient Experience
  • Investing in local and national brands as a means to compete and win in a time of crisis
  • Learning and knowledge organizations
  • Loyalty programs, in between crisis and digital future
  • MASLOW AND SOCIAL NETWORKS
  • Promoters, word-of-mouth and Net Promoter Score: we discussed these themes with Giuliano Pezzano, Marketing Director by Media World and Saturn
  • Resilience to face the future
  • Social media and buzz on line, the point of view of Linear Insurance
  • Sweeping innovations: something plannable?
  • Terranova, a totally Italian brand that is conquering the world
  • The first twenty years of VVA
  • The importance of analysing your Customers: an example in the Italian wine sector
  • The law reform of condominium has been approved, but it is not a revolution
  • The perfect storm
  • The quality of services, a challenge In hard times
  • The rules for a company's success: surprisingly simple but so difficult to pursue
  • The way out of the tunnel
  • VISION AND INNOVATION: THE LEVERS FOR GROWING IN THE MOST DIFFICULT MARKETS
  • Will condominiums become a new market segment in Italy? Scenarios and opportunities from the law reform about condominiums, still under discussion

• Events

  • [12/03/2013] The use of GNSS in Agriculture
  • [21/02/2013] EU Accessible Tourism Studies
  • [20/11/2012] VVA part of the European Service Innovation Centre
  • [01/12/2011] European Commission Rolls Out Free Software for EGNOS Developers
  • [28/03/2009] "Fuga di cervelli? Noi stiamo bene qui"
  • [11/03/2009] Articolo | "Una classifica per le prime cento manager"
  • [18/02/2009] Articolo | La value chain per la determinazione del capitale intangibile
  • [12/02/2009] Articolo | 2009, il peggiore anno della mia vita
  • [09/02/2009] Articolo | "Unilever off-Italy"
  • [01/01/2009] Libro | Il progetto Gastronauta!
  • [18/12/2008] Libro - sezione di approfondimento | Lab Pal Zileri: come definire il segmento target
  • [11/11/2008] Articolo | Un'ottimista al giorno
  • [11/11/2008] Articolo | L'equo-solidale si prepara a una nuova fase
  • [07/11/2008] Relazioni impresa-settore-mercati nell'economia della complessità
  • [08/10/2008] Partecipazione a Convegno | Innovazione e crescita nell'ICT e nei media
  • [03/10/2008] Partecipazione a Convegno | Aziende e professionisti nella rete
  • [16/09/2008] Convegno e-Content 2008
  • [11/08/2008] Articolo | Valdani & Vicari cambiano partner
  • [06/08/2008] Articolo| Domenico Di Luccia entra in VVA al posto di Finanziaria Canova
  • [23/07/2008] Forum Retail alla Fondazione CUOA
  • [27/06/2008] Partecipazione a Convegno ! Imprenditorialità e Private Equity
  • [15/05/2008] Partecipazione a Convegno | Globalizzazione Addio?
  • [14/05/2008] Articolo | Mutui, crisi sotto controllo. "Il Problema? La fiducia"
  • [09/05/2008] Articolo | Affrontare le insidie del mercato per incrementare lo sviluppo
  • [28/04/2008] Articolo | L'impresa, la crescita e la "merce" capitale
  • [11/04/2008] Convegno | Come gestire e valorizzare il marchio di impresa
  • [09/04/2008] Partecipazione a Convegno | Distretti industriali e ICT
  • [03/04/2008] Partecipazione a Convegno | La marca come aggregato di valori
  • [08/01/2008] Best practice | Age Management
  • [15/02/2007] Ricerca e articolo | Mappatura sistema d'offerta dei c/c bancari
  • [26/10/2006] Articolo | Innovazione distributiva e alleanze
  • [16/09/2006] Ricerca e articolo | Gli italiani e l’offerta televisiva
  • [15/09/2006] Tavola rotonda | Retail Impacting: lo studio dello shopping behaviour per valorizzare la retailization del brand
  • [12/07/2006] Convegno | Quale futuro per il farmaco da banco?
  • [18/05/2006] Articolo | L’evoluzione della filiale: da sportello a contact center
  • [08/03/2006] Ricerca e articolo | Ricerca sul canale bancassicurazione
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