points of view
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points of view

Facebook Marketing: everyone talks about it but few do anything. We have discussed about Facebook Marketing with an Italian company that has been recently mentioned by Facebook as one of the best Italian cases of success.

Posted by Mario Bagliani
at May 15 2013

Social media are high-potential tools, able to increase brand awareness, affect brand perception, support promotional campaigns and, above all, keep Customers daily engaged with the company and its brand. However, this high potential is still largely untapped, mainly due to the lack of familiarity of many companies and media agencies with this medium.

Buying is feminine: Italian companies don’t seem to realize this

Posted by Monica Pesce
at May 15 2013

The importance and influence of the female world on consumption is an open secret that, however, doesn’t find the right consideration in marketing strategies. But how women affect the purchasing process? What are the typical limits of companies?

The rules for a company's success: surprisingly simple but so difficult to pursue

Posted by Mario Bagliani
at May 15 2013

An economic and statistic study involving 25,453 companies with a span of 44 years (1966-2010) has identified three rules for a company's success. We would like to provide you a short description and some suggestions for their application.

VISION AND INNOVATION: THE LEVERS FOR GROWING IN THE MOST DIFFICULT MARKETS

Posted by Mario Bagliani
at Feb 25 2013

In a difficult economic environment, characterized by shrinking markets, some companies not only believe in growth, but also project development plans aimed at realizing their business vision. One of these companies is BM Arti Grafiche.

MASLOW AND SOCIAL NETWORKS

Posted by Enrico Valdani
at Feb 25 2013

Social networks are increasingly important communication tools, through which people socialize, express opinions, collect and share ideas or advice. But what needs must social networks satisfy? We reflect on this through Maslow and his hierarchy of needs.

The law reform of condominium has been approved, but it is not a revolution

Posted by Mario Bagliani
at Dec 12 2012

The Committee of Justice of Italian Senate approved on 20th November the new discipline of condominiums. The entry into force has been set in six months. Opportunities are many, but less than those expected.

A memory of Claudio Demattè: a tireless producer of happiness

Posted by Enrico Valdani
at Dec 12 2012

Forty years after the birth of Bocconi’s School of Management, we would like to remember its founder, Claudio Demattè, unique and exceptional man, whose example is a precious treasure in these difficult years.

Will condominiums become a new market segment in Italy? Scenarios and opportunities from the law reform about condominiums, still under discussion

Posted by Mario Bagliani
at Sep 13 2012

The law reform, still under discussion, involves 930.000 condominium, more than 12 million households and a turnover of around 1% of Italian GDP. Will condominiums become a new market segment?

Promoters, word-of-mouth and Net Promoter Score: we discussed these themes with Giuliano Pezzano, Marketing Director by Media World and Saturn

Posted by Mario Bagliani
at Sep 13 2012

Satisfying customers is not enough. Customers must be involved with our brand, must love it, but above all, must speak highly of it: the Net Promoter Score (NPS) helps us to measure all this.

A new challenge in the retail world: the use of digital technologies to create an extended retail experience

Posted by Mario Bagliani
at Sep 13 2012

You just have to stroll the streets to realize that the retail world is deeply changing. Interactive displays, kiosks with touch screen, screens: they are just some of the novelties that today digital technologies offer retailers in order to create a unique experience for their customers.

The importance of analysing your Customers: an example in the Italian wine sector

Posted by Monica Pesce
at Jun 13 2012

Every company should have a deep knowledge of its Customer base. A recent VVA research in the wine sector shows that the importance of this activity is not always valued as it should. Italian wine producers seem to be more focused on the product than in studying Customers habits and characteristics.

Blue Ocean Strategy and service innovation, an interview with the Marketing Manager of Schindler Italia

Posted by Mario Bagliani
at Jun 13 2012

When markets are hyper-competitive, companies need new ideas and new approaches to generate them. We asked Schindler, a leader in the production and maintenance of elevators and escalators, what kind of contributions can provide the Blue Ocean Strategy approach to innovation. Indeed, Schindler’s Italian division experimented this method, with the support of Valdani Vicari & Associati.

Loyalty programs, in between crisis and digital future

Posted by Mario Bagliani
at Jun 13 2012

Traditional Loyalty Programs, based on points collections and rewards catalogs, have lost their appeal in a lot of industries, but future models are not yet clear and accessible. Many companies have closed their programs and are seeking to better understand loyalty drivers in the 2.0 age.

Social media and buzz on line, the point of view of Linear Insurance

Posted by Vittorio Costella
at Apr 18 2012

The monitoring and analysis of social media are increasingly important activities for Companies that through these tools can gather important information on the experience of the brand and on the shopping and consumption patterns. One of the companies that gives importance to these areas of analysis is Linear Insurance.

Health and electronics: high-tech and high-touch for an irresistible Patient Experience

Posted by Enrico Valdani
at Apr 18 2012

The evolution of information technology and communication in healthcare is leading to an innovative model of "electronic” Health Service, the so-called E-health. This model proposes radical changes in the management of relations between healthcare companies and Citizens-Customers, since it reconfigures health care and administrative processes in healthcare organizations, as well as the logic beyond design and governance of regional and national health systems.